To launch the Strawberry Shortcake Lip Sleeping Mask, Laneige transformed a café into a playful workshop experience.

Branded touchpoints included a slot machine–inspired PR box, cake-shaped product gifting, and café-style displays that tied back to the dessert theme.

From a layered strawberry shortcake prop to immersive product stations, every detail connected beauty with indulgence, creating a shareable moment that highlighted the mask’s sweet, fun personality.

Project under Qraft Qommunications.