LANEIGE: GLAZE CRAZE EVENT

The Laneige Glaze Craze event was a playful, sensory-filled celebration centered around a vibrant donut workshop.

Guests gathered around a beautifully styled table setup to decorate their own donuts, each inspired by the product’s glossy, tinted finish.

A charming photo op featured a life-sized donut shop façade, perfect for capturing sweet moments. Adding to the fun, a giant XO game used Glaze Craze products as the Xs and colorful donuts as the Os, bringing the theme to life through interaction.

Guests left with a delightful gift box, tying together the event’s playful spirit and the indulgent, glaze-like glow of the product.

Project under Qraft Qommunications.

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