SOL DE JANEIRO
Project under Qraft Qommunications
An energetic launch for Body Badalada Lotion that brought Brazil to life with samba, DJs, street food, Sol favorites, merch, and tropical activations, capturing the brand’s playful, carefree spirit.
NYX PROFESSIONAL MAKEUP
Projects under Qraft Qommunications
Welcome to NYX World. Where Beauty Meets Adventure! Step into an amusement park-inspired experience where influencers and beauty lovers unite for the ultimate NYX Professional Makeup extravaganza. A vibrant playground of digital creativity and real-world artistry, it’s bold, fun, and unforgettable.
A bold, interactive event where guests experienced NYX’s Face Glue through sticky walls, oversized props, live demos, and neon photo ops, turning product testing into a disruptive, shareable moment.
The NYX x Nice One collaboration bridges online and offline shopping with an immersive event featuring a tunnel entrance, curated sections, makeup stations, and a creative “Checkout” experience. Guests enjoy interactive displays, redeemable tokens, and engaging activities throughout the journey.
The NYX Duck Plump event featured a 4-meter inflatable duck, a fun “fish the duck” game with prizes, and hot stations offering unique experiences inspired by the product. Guests enjoyed interactive activities blending creativity and entertainment.
LANCÔME
Project under Qraft Qommunications
An elegant evening in Riyadh marked the launch of Lancôme’s Rose From the Dark, a fragrance inspired by Rose Al Taif and created exclusively for the region. As part of the Absolue Les Parfums collection, the event spotlighted all 12 scents, with Rose From the Dark as the star.
LANEIGE
Project under Qraft Qommunications
The Laneige Glaze Craze event was a playful, sensory celebration featuring a vibrant donut workshop inspired by the product’s glossy finish. Guests decorated treats, posed at a life-sized donut shop façade, played a themed XO game, and left with a charming gift box capturing the glaze-like glow.
Maybelline
Project under Qraft Qommunications
A radiant “Light as Air” event featuring dreamy photo ops with floating clouds and a swing, makeup stations with suspended mirrors, and a sleek product display. Guests joined a Pilates workshop, a calming matcha masterclass, and left with curated gifts that echoed the glow of the Lumi-Matte range.
Maybelline collaborates with Chef Halawa for an Iftar event in Dubai. Guests enjoy makeup stations, customize non-toxic scented candles, and capture moments at themed photo-ops. Live entertainment adds to the festive atmosphere, creating a unique and memorable experience.
LAY’S
Project under Qraft Qommunications
Lay’s “Flavours of the World” campaign takes influencers on a tantalizing journey, offering interactive experiences representing 2 limited edition flavours: American Spicy Ranch and Korean Kimchi Noodles, complemented by immersive food stations for an unforgettable, flavor-packed adventure.
SWAROVSKI
Launch of the winter and festive collection by Swarovski.
Project under Qraft Qommunications
Some boxes carry surprises, others hidden gems. The exclusive invitation for Swarovski’s first Winter Wonderlab truly was a Gift of Wonder!
Ignite Your Dreams in the unforgettable Winter Wonderlab experience with Swarovski.
FERRERO
Projects under Qraft Qommunications
Celebrating the launch of Ferrero Group's exquisite new ice cream line. The sky at the Palm Dubai was illuminated with a spectacular drone show, adding magic to the launch of our Ferrero Rocher, Kinder Bueno (White and Chocolate), and Raffaello ice cream flavors.
Ferrero Rocher celebrates UAE’s 50th National Day event with projection on Burj Khalifa.