NYX PROFESSIONAL MAKEUP
Projects under Qraft Qommunications
The NYX x Nice One collaboration bridges online and offline shopping with an immersive event featuring a tunnel entrance, curated sections, makeup stations, and a creative “Checkout” experience. Guests enjoy interactive displays, redeemable tokens, and engaging activities throughout the journey.
The NYX Duck Plump event featured a 4-meter inflatable duck, a fun “fish the duck” game with prizes, and hot stations offering unique experiences inspired by the product. Guests enjoyed interactive activities blending creativity and entertainment.
SWAROVSKI
Launch of the winter and festive collection by Swarovski.
Project under Qraft Qommunications
Some boxes carry surprises, others hidden gems. The exclusive invitation for Swarovski’s first Winter Wonderlab truly was a Gift of Wonder!
Ignite Your Dreams in the unforgettable Winter Wonderlab experience with Swarovski.
LAY’S
Lay's "Flavours of the World" campaign takes influencers on a tantalizing journey, offering interactive experiences representing 2 limited edition flavours: American Spicy Ranch and Korean Kimchi Noodles, complemented by immersive food stations for an unforgettable, flavor-packed adventure.
Project under Qraft Qommunications
Maybelline
Maybelline collaborates with Chef Halawa for an Iftar event in Dubai. Guests enjoy makeup stations, customize non-toxic scented candles, and capture moments at themed photo-ops. Live entertainment adds to the festive atmosphere, creating a unique and memorable experience.
Project under Qraft Qommunications
FERRERO
Projects under Qraft Qommunications
Celebrating the launch of Ferrero Group's exquisite new ice cream line. The sky at the Palm Dubai was illuminated with a spectacular drone show, adding magic to the launch of our Ferrero Rocher, Kinder Bueno (White and Chocolate), and Raffaello ice cream flavors.
Ferrero Rocher celebrates UAE’s 50th National Day event with projection on Burj Khalifa.
NYX x LA CASA DE PAPEL
Launch of the limited collection of NYX x La Casa De Papel in collaboration with Netflix
Project under Qraft Qommunications
To complete the heist, we sent the gang for a mission and they didn't take no for an answer. 3 gang members dressed in the Dali mask and jumpsuit visited the influencers and serenaded them with Bella Ciao to invite them to the event launch.
Celebrating the launch of special edition La Casa De Papel collection by NYX Professional Makeup in collaboration with Netflix, along with games, prizes, and dancing all night long!