LAY’S: FLAVORS OF THE WORLD

The Lay’s “Flavours of the World” event celebrates the launch of Korean Kimchi Noodles and Spicy Ranch with immersive experiences inspired by Korea and the USA.

In the USA zone, guests can ride a mechanical rodeo bull, compete in the interactive Flavours Feud game (a Lay’s twist on Family Feud), and enjoy personalized Hollywood walk-of-fame stars featuring influencers’ names.

The Korea zone offers a playful twist with a life-sized Squid Game-inspired challenge, a high-energy Running Man game, and a stunning photo op inside a life-size Kimchi Noodles bowl.

The event concludes with a spin-the-wheel station featuring exciting prizes, making it a flavorful, unforgettable journey across two vibrant cultures.

Project under Qraft Qommunications.