NYX PROFESSIONAL MAKEUP: SMUSHY

A playful vending machine–inspired PR box created to launch NYX’s Smushy matte lip balms.

The colorful, retro-style design showcased all shades in a fridge-like display with a transparent door, each flavor labeled with its fun scen, from Pineapple Smoothie to Raspberry Sorbet.

The packaging turned product discovery into an interactive, Instagrammable moment that amplified the brand’s bold, youthful energy.

Project under Qraft Qommunications