MAYBELLINE: VINYL INK SAUCE

For Vinyl Ink Sauce, Maybelline serves up bold color in the most unexpected way, with a PR box designed like a pizza delivery.

The packaging mimics a classic pizza box, complete with a cheeky branded receipt on top listing the “sauce” flavors, each actually a product shade name inspired by saucy, spicy vibes.

Open the box and inside, each Vinyl Ink Sauce lip color sits perfectly atop its own pizza slice, labeled with playful, sauce-inspired names. It’s a deliciously creative unboxing experience that blends flavor, attitude, and beauty in one irresistible delivery.

Project under Qraft Qommunications