LAY’S: FLAVOURS OF THE WORLD

The Lay's box is designed to evoke a nostalgic snacking experience, resembling an old TV set. Its front panel prominently displays the Lay's logo and the names of the new flavors, "Spicy Ranch" and "Kimchi Korean Noodles." These names are accompanied by colorful illustrations of a ranch scene representing the USA and a delectable Korean noodle dish.

Upon opening the box, two flaps reveal the delicious chips within. Each flap contains a QR code that adds an immersive element to the snacking experience. One QR code leads to a USA country playlist, while the other directs you to a lively KPOP playlist for Korea.

Beneath the flaps, a hidden drawer offers a delightful surprise. Inside, you'll find Lay's branded bowls, perfect for serving the chips with style. Additionally, there are USA and Korea branded socks, showcasing themes like the American flag and Korean motifs, adding a fashionable twist to snacking. Sticker sheets are included, featuring iconic symbols from both countries for personalization or decoration. Lastly, a magnetic calendar adorned with picturesque landscapes from both the USA and Korea adds a functional and decorative touch to the box.

Project under Qraft Qommunications