LANEIGE: LIP SLEEPING MASK

A playful, pastel-toned PR box inspired by a storefront, created to launch Laneige’s Strawberry Shortcake and Matcha Bubble Tea Lip Sleeping Mask flavors exclusively at Sephora.

The interactive packaging opens like shop doors to reveal the products, while a sliding insert holds traditional matcha tools and a recipe card, connecting beauty with the ritual of bubble tea.

Project under Qraft Qommunications