An exclusive fine dining dinner is set up to introduce Vichy’s Liftactiv Collagen Specialist 16, blending elegance, science, and personalization in one experience. Guests are welcomed into a refined, minimalist setting aligned with the product’s color cues, with personalized name elements at each seat. Throughout the multi course menu, subtle activations are integrated, a collagen inspired centerpiece reveal, and a small interactive station where attendees customize their serum bottle. The evening highlights the product’s benefits in a polished, elevated way while making every guest feel individually catered to.

Project under Qraft Qommunications.