With over 13 years of experience in the creative industry, I focus on building brands and experiences that balance strong creative vision with strategic clarity. My work is rooted in understanding people, culture, and brand DNA, translating insight into ideas that are visually compelling and commercially effective.

I’ve worked with global brands including Amazon, L’Oréal, Swarovski, and Lancôme, working across beauty, luxury, lifestyle, and FMCG. My approach is rooted in spatial storytelling, spanning brand activations, pop-ups, and immersive environments that bring brands to life in meaningful and memorable ways.

From concept through to execution, I shape experiences that connect physical and digital touchpoints, ensuring every detail contributes to a cohesive and impactful brand journey. I see creativity not just as expression, but as a strategic tool that builds connection, drives perception, and creates lasting value.