MARK SADDY

With over 13 years of experience in the creative industry, I specialize in building brands and experiences that balance strong creative vision with strategic clarity. My work is rooted in understanding people, culture, and brand DNA, then translating those insights into ideas that are visually compelling, culturally relevant, and commercially effective.

Throughout my career, I’ve had the opportunity to collaborate with global brands including Amazon, L’Oréal, Ferrero, Swarovski, Sol de Janeiro, and Laneige. Across beauty, lifestyle, luxury, and FMCG, each partnership has involved deep immersion into the brand’s world, uncovering unique challenges, and crafting tailored creative solutions that resonate across markets, platforms, and touchpoints.

My core focus spans branding, creative production, and experiential design. From product launches and immersive brand activations to full visual identity systems, I approach each project holistically, ensuring every element works together to tell a cohesive story. I’m particularly drawn to experiences that blur the line between physical and digital, creating meaningful moments that connect consumers to brands in authentic ways.

With a strong UX/UI foundation, I also contribute to integrated digital campaigns, ensuring seamless user journeys and consistent brand expression across platforms. I work closely with cross-functional teams, production partners, and stakeholders to deliver polished, on-brand executions from concept through to launch.

At the heart of my work is a belief in the power of creativity to inspire, connect, and move people. I see creativity not just as an aesthetic tool, but as a strategic driver that can shape perception, build emotional connections, and create lasting brand value.